privacy_policy
Privacy Policy
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from blendlife.in (the “Site”).
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, the websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
Cookies: Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
Log Files: Track actions occurring on the Site and collect data, including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags, and Pixels: Electronic files used to record information about how you browse the Site.
Order Information
When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (e.g., credit card numbers or other payment methods), email address, and phone number. We refer to this information as “Order Information.”
Account Information
If you create an account on the Site, we collect additional information such as your username, password, and purchase history to facilitate a personalized shopping experience.
Combined Personal Information
When we talk about “Personal Information” in this Privacy Policy, we are referring to Device Information, Order Information, and Account Information.
How Do We Use Your Personal Information?
We use the Order Information that we collect to:
Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations);
Communicate with you;
Screen our orders for potential risk or fraud; and
Provide you with information or advertising related to our products or services, in line with the preferences you have shared with us.
We use the Device Information that we collect to:
Screen for potential risk and fraud (in particular, your IP address);
Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site); and
Assess the success of our marketing and advertising campaigns.
We use Account Information to:
Provide you with a personalized shopping experience;
Save your preferences for future visits;
Ensure secure access to your account; and
Provide updates and offers tailored to your preferences.
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information as described above. For example:
We use a custom-built platform for our Site. Our hosting and development partners may have access to your Personal Information to ensure the website’s functionality, security, and performance.
We use Google Analytics to understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We use secure payment gateways to process payments. These providers comply with industry standards and handle your payment information securely.
We may also share your Personal Information to comply with applicable laws and regulations, respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural Advertising
We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Security of Your Information
We implement a variety of security measures to protect your Personal Information from unauthorized access, use, or disclosure. These include encryption, secure server protocols, and regular security audits. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
Do Not Track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
As we only sell and operate within India, your rights regarding your personal information are governed by Indian laws and regulations. You have the right to:
Access the personal information we hold about you;
Request corrections, updates, or deletion of your personal information.
To exercise these rights, please contact us using the contact information provided below.
Data Retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons.
Third-Party Links
The Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.
Contact Us
For more information about our privacy practices, or if you have questions, or would like to make a complaint, please contact us by email at [email protected] or by mail using the details provided below:
BlendLife India Private LimitedBasheerbagh, Hyderabad, Telangana, India